The larger the on screen size, the greater the advertising impact. Bigger logos on screen size are evaluated using a heavier weighting factor in the QI Score than smaller logos.


The QI Score is a measure of impact on a per second basis. As a result, the QI Score accounts for the length of the exposure. Shorter, disruptive exposures are assessed with a higher weighting factor compared to extended exposures, typically seen in fixed camera situations where the impact per second gradually decreases.


The more central the logo on screen, the higher the opportunity for impact. Logos in the central area of the screen are valued using a higher weighting factor than those in the periphery.


Simultaneous advertising messages on screen increase opportunity for recognition. These are referred to as “Brand Hits“ and an increasing number of brand hits detected on screen is accounted for in the QI Score.


How do we track and evaluate brand exposure in broadcast?

Click a screen to learn more
What does this
QI Process deliver?

How many people are watching?

dollar signs

What does it cost to reach them?