New Audio Experience: Awaken Your Soul and Remember Who You Are
The immediacy of social media has spoiled us.
As a meditation teacher or spiritual content creator, it’s all too easy to focus on churning out content day after day on a social platform, trying to reach as many people across the world as quickly as possible — all with the hopes that they turn into students or clients.
Who can blame us?
However, I am often surprised by how many meditation teachers completely ignore building their authority organically through SEO. While it takes time, SEO can evolve into a huge channel for exposure and traffic to your courses, coaching programs, and other high-value content. All it takes is a little patience and being intentional with certain aspects of your writing.
After spending years helping small business owners build and rank their websites on Google, I compiled my top ten SEO copywriting tips and tailored them specifically for meditation teachers and spiritual content creators. You can use this guide when writing blog posts, guides, and other resources for your website (or here on Medium) or when creating specialized services and product pages.
These 10 tips are from my SEO Content Bundle specifically designed For Meditation Teachers & Spiritual Content Creators. Download today and get a 66% discount. It includes:
One of the most important SEO copywriting rules is to prioritize writing for human readers first. Although good SEO can help more people find your meditation and spiritual content, it must truly resonate with and engage human readers to make an impact. After all, Simply ranking high won’t positively impact your mission if it doesn’t convert visitors into students, clients, or community members.
Keep the needs of these soul searchers at the center of your writing process. Help them cut through the noise to find your teachings and meaning that resonates deeply. This earns organic authority and visibility over time.
Another important aspect of SEO copywriting is getting into the habit of always performing keyword research.
Keyword research is the practice of identifying phrases and words (search terms) your target audience uses when looking for something online.
As a meditation teacher or spiritual content creator, conducting keyword research will benefit your content planning in two primary ways:
In most cases, here are the fundamental search metrics you should understand when planning your content:
Because the latest data shows that 92% of all keywords entered into search engines are multi-word phrases, targeting long-tail keywords is a good strategy.
Unlike generic keywords, as the name suggests, long-tail keywords are longer and contain more specific phrases. They provide various benefits, including lower competition, higher conversion rates, and better alignment with user intent.
For example, instead of searching for the broad keyword “meditation,” a user might search for a long-tail keyword like “guided meditation for a highly sensitive person.” Instead of searching for “stoic wisdom,” a user might search for something more specific like “stoic wisdom for hard days.” These specific phrases indicate the user’s intention and the type of guidance they’re looking for. Gear your strategy accordingly.
Doing effective keyword research as a meditation teacher or content creator doesn’t require you to be an expert in keyword planning and analysis. Nor does it require you to learn how to use industry-standard keyword research tools. While these tools are immensely powerful, there are numerous free tools to perform basic keyword planning that will fit your needs when preparing your content.
To do basic keyword research, you can start by installing a Chrome extension like Ubersuggest or Keyword Surfer. These tools will give you instant keyword data every time you perform a Google search directly on the search results page.
Here are some other helpful keyword tools to consider:
Additionally, to find keyword ideas, you can:
Keyword research can seem overwhelming and you can easily get lost going down a rabbit hole. The goal here is to get a clear idea of what primary key term you are going to tailor your content around before creating your website content.
To create content that resonates with and attracts spiritual seekers, you need to comprehend the intent and motivation behind their searches. To do this, you need to know the reason why a user is performing a particular search. What is their motivation? Why are they using the particular keywords they input into the search bar?
Additionally, Google heavily leans on search intent when ranking content, making it a critical element of the SEO content writing process.
By understanding search intent, you can create content that aligns with what users are searching for, leading to improved SEO metrics such as clickthrough rate, time spent on page (dwell time), and page views. This means not only higher engagement and conversions, but it signals to Google your content is valuable and relevant. And when Google receives such signals, it views your page (and your website) as authoritative and trustworthy on the topic, which increases your ranking.
While it may sound complicated, figuring out search intent is quite easy.
The importance of compelling headlines and titles cannot be overstated when creating digital content. The headline of your blog post or page plays a significant role in search engine rankings and helps people determine if your content aligns with what they are searching for.
Optimizing your page title is equally important. Page titles (or title tags) serve as the headline for your webpage on search engine results pages and also appear in the browser tab. (Essentially, your page title is what people see on Google, whereas your page headline (H1) appears on the actual page of your content.
Here are three best practices for your page title that will significantly enhance the visibility and clickability of your content:
You can use this title tag preview tool to see how your page title will look on results pages.
The biggest takeaway when it comes to page headlines and titles is that first impressions matter, both in real life and in creating online content. Captivating headlines and titles is your gateway to capturing a user’s attention.
Consider the following page’s headline below.
Imagine you are searching for “how to manifest your soul’s purpose” and you land on this page with the headline: “Manifesting / Soul Purpose”
This headline gives some idea about what the page is about but it is not specific enough for you to know if you are getting the answer to what you searched for.
Compare this revision:
Which one is more likely to keep you on the page? Which will make you hit the back button?
Now, consider the title of the page below.
Imagine searching on Google for “eft tapping for trauma” and you come across this result with the title: “Healing Trauma With EFT Tapping: A Comprehensive Approach”
Ok, not bad. This title features relevant keywords and might pique your interest, but the title can be much more appealing and impactful. Additionally, the title exceeds Google’s character count, so the word “Approach” gets clipped.
Compare this revision:
Which one would you click on? The latter is action-oriented, concise, and promises a specific transformative benefit that arouses curiosity.
When writing meditation or spiritually-themed content, you want to strategically incorporate relevant keywords around your topic naturally throughout the post. This makes it easier for search engines to understand the topic and focus of your content while attracting the right type of traffic to your page.
Take a hypothetical post titled: “Finding Inner Peace Through Daily Meditation” about cultivating inner peace through a daily meditation practice, you could strategically use keywords:
SEO content writing is about striking the perfect balance between readability and creating high-quality and valuable content. In other words, it’s about providing the best possible user experience.
How overwhelmed do you feel when you do a Google search and land on a page with long, unbroken chunks of text? You likely hit the back button to find something easier to consume. This is exactly what you want to guard against when structuring your content whether it’s for a blog post, a guided meditation, or a landing page about your online course or coaching program. Instead, you want visitors to easily find and consume the wisdom and valuable insights from your content as quickly and easily as possible.
Creating an optimal user experience is vital for meditation and spirituality websites. Your students, readers, and community members need to easily navigate your content, offerings, and resources.
Put yourself in the shoes of those coming to deepen their practice. Consider their journey from initial visit to becoming an engaged member of your audience. If any part of this flow causes frustration, they may click away permanently.
This means consciously designing your web content for simplicity, seamless interactions, and value delivery. However, you don’t need to master complex web design. Instead, follow the tips listed below and keep in mind two important points:
The meta description is a brief summary or snippet of text that appears below the clickable title (see page title in #4 on this list) in Google search results pages. While optimizing meta descriptions doesn’t directly impact rankings, it plays a vital role in increasing click-through rates (CTR) and signaling the value of your content to Google. A well-crafted, enticing meta description can be the difference in why someone chooses your page over others.
It helps your meditation content stand out in the crowded spiritual landscape.
Now, let’s revisit the example on EFT where we improved the page title on the Google search result page. Take a look at the meta description highlighted below.
This is exactly what you don’t want to do with your meta description. This page lacks a real meta description set by the content author. In this case, Google displays any random snippet of text from the page’s content as the meta description—which in most cases doesn’t accurately convey the page’s relevance and value.
A possible effective meta description for this page could be: “Discover the transformative power of EFT tapping in trauma healing. Learn to release emotional distress and foster resilience through a comprehensive approach.”
Including relevant links to other pages on your site remains an important SEO strategy. This signals to search engines the interconnected value across your content.
However, links must enhance user experience, not disrupt it. So, it’s important not to overdo it. Internal links should point readers to complementary resources that deepen the learning journey or solutions mentioned in your current content.
For example, at natural opportunities in your educational content (blog posts, videos, podcasts, etc.) link to related:
Think of internal links as “breadcrumbs” you leave for visitors, inviting them to explore more of your offerings.
When done strategically, linking provides a better overall experience for your website visitors. It shows search engines the informational flow across your content and your dedication to being a helpful resource on meditation, mindfulness, and spirituality.
Now that we’ve explored SEO content writing, we’ve spent a lot of time on tips to get your content to rank better. However, better ranking is a byproduct of focusing on creating quality content (over quantity).
Creating great resources requires understanding what your audience of spiritual seekers needs during their journey — whether beginners starting out or advanced students progressing.
Remember, SEO content writing should result in both rankings and conversions. If you get one without the other, you miss opportunities.
A good strategy is to start with the end in mind.
High-value, quality content is geared toward achieving a particular result. That’s why every piece of content you create should serve a purpose — it must have an intention.
Some of the common goals you can set for your meditation and spiritual content include:
As a meditation teacher or spiritual content creator, the ultimate objective of content marketing is to guide potential students and clients along their journey and motivate them to take desired actions. To accomplish this, it is vital to define the purpose of your individual content pieces from the outset. This approach will help you focus on the right keywords, fulfill search intent, and create content that converts.
As a result, this will align your content strategy with Google’s ultimate goal of delivering highly relevant and reliable search results tailored to each user’s specific needs.
I’d love to work with you to help you spread the light and share your message to reach those who need it. Let’s jump on a quick call and have a friendly chat.
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