In a crowded noisy online world full of creators, entrepreneurs, teachers, and coaches, it’s easy to feel like you’re just another person doing exactly the same thing as everyone else.
It often seems like you’re just another cog in the content creation wheel, feeding the beast of some multi-billion dollar social platform by churning out content every day.
Maybe you’re a coach. These days, there are loads of those. Maybe you’re a consultant. Or writer. Or artist. Maybe you simply create content online because you like inspiring others.
Whatever you do, chances are, you probably know someone that you think is doing what you do but better. But here’s the truth:
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” — Seth Godin
When I first heard this quote, I took this heart. Because it’s so easy to go on social media, see the same old content with the same old spin on it getting tons of views, and then think this is what you should be doing.
I know that feeling all too well.
Every time this happens, I have to remind myself to take it as a sign to escape the echo chamber and lean into what makes me different, and my message to you is the same. Double down on your uniqueness. If you are talking about a topic that seemingly no one else is, talk about it more. If you are talking about something fairly popular, then make a hard left turn from the dominant narrative and highlight what makes your take on it different.
To help you identify and amplify your uniqueness, here are a few things you can do:
Take the time to uncover the assumptions your ideal clients or customers might have about the work you do or the services you provide. How can you challenge and expand their perspectives?
By explaining the deeper significance of what you offer and teaching your audience why it goes beyond their initial assumptions, you’ll spark their curiosity and forge a stronger connection with them.
Discover what it is about your experience, expertise, persona, or perspective that enables your clients to achieve their goals in a unique and superior manner when compared to anyone else.
Consider these examples:
Example: Nutrition and Wellness Coach
As a nutrition and wellness coach, your struggle with food and body issues fuels your unwavering commitment to helping others. Having battled disordered eating and negative body image for years, you intimately understand the emotional complexities involved. Your own journey of healing and transformation empowers you to provide empathetic guidance, practical strategies, and non-judgmental support. Drawing from your firsthand experience, you empower clients to cultivate a healthy relationship with food, improve body image, and embrace sustainable wellness practices.
Mindset Coach for Women Professionals
With a successful career in a male-dominated industry, you possess a profound understanding of the barriers and biases faced by women professionals. Your journey of overcoming self-doubt, imposter syndrome, and societal expectations allows you to deeply connect with your clients. You inspire and empower them to challenge limiting beliefs, embrace their unique strengths, and navigate the complexities of their careers with unwavering confidence. Through tailored coaching programs and transformative mindset techniques, you assist women professionals in breaking free from internalized barriers, tapping into their authentic power, and achieving remarkable success on their own terms.
Engineer Turned Breathwork Teacher
With a background in engineering, you possess a logical and analytical mindset. However, you discovered the transformative power of breathwork and decided to pursue it as a passion. By integrating your technical background with the ancient wisdom of breathwork, you provide a scientifically grounded and spiritually enriching experience, helping individuals release tension, access inner guidance, and achieve profound shifts in consciousness. Your clients appreciate your ability to explain the scientific aspects of breathwork and guide them through a personalized practice that merges spirituality with rationality.
Using the examples provided above as a guide, take a moment to reflect on your own life experience.
No matter who you are, each of us possesses a unique set of experiences and perspectives that distinguishes us in our respective fields. This is your extraordinary superpower: the remarkable ability to offer something distinct and profoundly soulful that can positively impact others.
In the midst of all the bustling and hustling happening online, remember that standing out is not only vital but also a testament to your authenticity and inherent value. Embrace and trust in your individuality, allowing it to radiate brilliantly in the way you market yourself. Your distinct perspective, coupled with your expertise and genuine passion for serving others, will undoubtedly attract those seeking precisely what you have to offer.
Jump into your day from a state of intention, purpose, and well-being.
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